Get in touch to discover more capabilities from product placement to digital media, brainstorm ideas or to learn more about successful campaigns we have run.  

Reach: 2019 = 123,000 gift packs (18% prenatal market coverage).  

Custard Gift Pack: Contains 'My Custard Journal', samples and inserts. We work with 62 scanning units across the UK where consumers receive a Custard Gift Pack on their first visit to their private scanning clinic, after 12 weeks of pregnancy.  This ensures early life stage reach at an exciting, positive experience in pregnancy. 
Profile: Mainly ABC1C2.  Average age 30.
Life Stage: 16-30 weeks pregnant (av. 21 weeks).

Place your brand messages into the hands, hearts and digital world(s) of this valuable audience, with 3 mechanics to choose from, we can discuss how these best fit with your assets, objectives within an aligned brand strategy.  

Sarah Wilkinson 

07779 639382


You can selectwho to send gifts and we ask permission / product preference (size / colours) first.
We will track media coverage achieved through your influencer gifting programme.  Enabling you to form relationships and connections with the influencers who speak to an audience that is right for your brand.​

    Custard & Crumble

We constantly monitorthe market to find the most recently pregnant/young family influencers
(Bloggers and Celebrities).
We provide lists of influencers on an adhoc or monthly basis –  at your preferred life stage

    Mum and Baby Online


Refined mechanics for effectively reaching your desired audience

    Influencer Gifting

Contact to Discover More

GDPR Compliant,1st Party Opt-in Data.

Lead Generation:  

  • 26% market access : up to 15,000 new records p/m - for each brand
  • 60% join before T3
  • The largest digital only Lead Generation in the UK.
  • Segmentation / selection and dedupe options

Grow your own targeted, engaged database with ease.